Breadcrumb 
A breadcrumb is a great way to tell users where they are on your site. It shows users the place of the page they're on in the hierarchical structure of the site. Make sure every part of the breadcrumb is clickable, except the page where the user is. Especially on larger sites, a breadcrumb is virtually indispensable. But there are other ways of letting users know where they are on your site.

Logo and company name 
If you want users to know which site they are on the minute they get on your site, put your logo in the top left corner of every page of your site. If your logo doesn't include your company name, put the name underneath the logo. It's very important that you do this on every page. Again, not every visitors passes through the homepage.

Clearly visible page title 
While surfing, users often get distracted - the phone ringing, somebody at the door - which means that they loose focus and tend to forget exactly where they were on a site. A clearly visible, simple page title can be a big help. Make sure you use the same font type and size for all page titles and put them in the same place on every page so users immediately recognize them as page titles. Use exactly the same words as you do in the navigation otherwise users get confused.

Navigation 
Navigation plays an important part in determining where the user is on a site. The easiest way to indicate in which part of the site the user is is by using colour differences in the navigation.

Title tags 
A very small but very important element that helps users figure out where they are on a site is the title tag. Use clear title tags that start with the name of your company or site, followed by information about the section or page the user is on. (Read 'Title tags: important details' for more information.)

Els Aerts & Karl Gilis